Auntie Anne's | Franchise Information

Auntie Anne's - a hot new franchise opportunity in the UK

WELCOME to Auntie Anne’s franchise concept: A snack food retailer selling delicious freshly baked hand-rolled soft pretzels in a range of sweet and savoury flavours with optional dips and supplemented by drinks and other tempting treats.

Auntie Anne's® Pretzels is a take-away snack concept that has proven successful in several countries including the US, Saudi Arabia, Hong Kong and Thailand… and is now set to become a popular name in the UK.

Auntie Anne's® Pretzels is a new concept to the UK franchising market. Our objective is to offer franchisees a solid business platform on which they can develop and grow. Excellent customer service is paramount to our success; therefore, our franchise offering is only for those who have an appetite for hard work and are able to guarantee great customer service.

In the last 15 years the number of Auntie Anne’s outlets has grown from 50 to 900 across 14 different countries, and they are the market leader in pretzel retailing in North America.

We are an ambitious franchisor operating a number of successful stores in the UK. As owner of the Auntie Anne’s master franchise agreements for the UK and Ireland, we aim to have over 100 stores operating within 5 years. This can only be achieved with a franchisee network that has the entrepreneurial desire to succeed.

Auntie Anne’s pretzels make a tasty, freshly baked delicious snack. They are well priced and satisfy the appetite of children and adults alike. They are unique in the world of fast food retailing.

The key benefits of the product are:

• Fresh hand-rolled soft pretzels are baked on site
• A delicious tasting snack food (with some pretzels containing less than 5% fat)
• Nutritious and made from additive-free dough
• Range of flavours to offer variety and ensure customer loyalty
• Attention to detail in stores gives customers confidence with the best customer service in the industry
• Consistent brand image to reinforce the feel good factor and build consumer trust
• All served from a sparkling clean store
• Above all, they offer a unique and original snack with its own niche product.

The Auntie Anne’s strategy is a simple one. We focus on locations with high pedestrian traffic. We also will develop other high volume locations, such as railway stations, motorway service stations and mobile units for use at large outdoor events. We will assist in all aspects of the site selection alongside the franchisee. We work with owner/operators with a vested business interest in order that the entrepreneurial attitude and enthusiasm is conveyed to the customers at all times.

We provide a dedicated small head office team to support our franchisees, although the initial two week training is based in the US, at Auntie Anne’s headquarters near Philadelphia.

Being a franchisee means you are not on your own. You can tap into an existing volume of knowledge and buying power that is already in place. You:

• follow an established system of operations
• purchase from approved vendors at discounted prices
• use approved architects and benefit from pre negotiated fees for the new store
• sell only approved products, already tried and tested
• follow the dress code
• follow high standards of cleanliness
• benefit from full participation in our marketing efforts with the advantage of a pooled budget –
• small spend, big benefit Auntie Anne’s maintains a consistent image for customers throughout all the stores.

“Sales have exceeded my expectations and we have enjoyed a profitable first two year’s trading. We are looking forward to working with the new owners to develop the Auntie Anne’s brand into a nationally known fast food snack retailer.” -Mahasti