EX Freshies | Franchise Information

EX Freshies Cafe Franchise Information:

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EX Freshies is a nu skool cafe-restaurant, a place to drop in and fuel up on fresh food with full-on flavours any time of day.

It’s a speedy-service cafe-restaurant for people who want a healthier alternative to pre-packed junk food and bland corporate multinational food chains brought to you by the founders of the Extreme Sports Channel. EX was voted alongside the Olympic Rings and Manchester United as one of the Top 8 Sports Brands in the world (Sports Business International)

EX Freshies is not just another cafe or restaurant, it’s a unique brand experience inspired by youth culture and action sports. It’s a complete contrast to all other fast food and coffee house joints out there today. The innovative concept mixes it up with the EX Freshies signature – ‘Flip In, Fuel Up’, and aims to attract anyone who aspires to an active and healthy lifestyle.

EX Freshies is totally food and service driven with an exciting menu that is healthy, fresh & full on flavours, from freshly pressed juices and smoothies to salads, wraps, gourmet grills, open sandwiches (on healthy bread), tramazzinis (filled pitas) and crepes. It's all about being nutritious and delicious with everything prepared to order – deli style, to ensure freshness, crispness and MAX nutritional value. The full range of our award winning Extreme Drinks are also available, including the new great tasting Aqua vitamins range, all with no artificial anything!

Our aim is to be the leading global cafe-restaurant for people who aspire to live an active lifestyle. Our vision is to create a brand that will not only be recognisable but will also be an exciting experience for customers all over the world. By providing a healthier alternative to quick-service cafes in an action sports inspired environment, with friendly staff, Ex Freshies meets customer’s aspirations for fresh food and great service.

• Experience is everything – the interior is designed as a new place to relax, offering a laid back attitude throughout. Kick back in one of our wave style banquet seating booths or chill on a white cracked-leather ‘tick-tack’ bench. The strong imagery used throughout will get the adrenaline pumping and you can even ask ‘DJ Crepe’ to flip you up a fresh crepe while you catch the latest action on the Extreme Sports Channel.
• We are something completely unique – the Ex Freshies quality customer service and innovative environment, not to mention ever changing menu makes every Ex Freshies original and a destination hotspot wherever it is in the world.
• The cafe element improves foot flow in the shop and it adds to the concept of taste the brand before you buy which has inspired us since the very start
• Every Ex Freshies includes a retail element selling Ex Freshies merchandise, designed and manufactured by Extreme for the franchise. Perfect for customers want to feel part of the Ex Freshies brand
• Great team – a full-on support team is ready to take your business aspirations and make them a reality

Extreme delivers a range of branded lifestyle products and services including, Extreme Entertainment (TV), Ex Stores, Extremepie (online retailer), Extreme Mob (an MVNO mobile phone network), Extreme Drinks, Extreme Hotels, Ex Parks (sports based theme parks), Ex Cred, Ex Travel, Extreme Element (sports courses and experience voucher service), Extreme Mayhem (paintball), Extreme Medics, Ex Raw State (apparel and footwear range).

The Extreme Sports Channel gives the Extreme brand continuous 24/7 exposure and reaches over 40 million homes in 60 countries around the world. These businesses increase the brand’s overall exposure and integrity which cements it as an innovative and ever-expanding company.

The very first EX Freshies launched in Times Square, Dubai and is already taking lots of orders for “Strippers” (Teriyaki chicken salad) and “Cow Tippers” (beef, vegetable and noodle stir-fry). Three more EX Freshies are now up & running successfully, all in Dubai.

The first Ex Freshies in the UK will open in Guildford in March 2009. Other locations in the UK and overseas are already in the pipeline. We are currently recruiting worldwide, with Master Franchise Partnerships still available.

Dan Einzig, founder of Mystery Design, the overall Creative Director and ‘brand guardian’ for Ex Freshies stated, “From the start we have aimed to create somewhere with an incredibly positive ethos, which is exciting and fun and that would welcome everyone, not just those who participate in extreme sports, but who aspire to the lifestyle whilst being totally true to the credibility of the EX brand.”

Marvin Share from Retailcorp said “Extreme Sports in Dubai is a relatively new experience although the market is growing massively. We are hugely excited to be launching EX Freshies throughout the region. Our initial feedback from the customers so far has been mind blowing."

Proposed Format: Basic Requirements

• Unit size 1500 – 2000sqft (flexible dependant on location)
• Central and/or commercial area such as a High Streets, Shopping Mall’s, and other popular shopping destinations high foot fall required
• ‘A3’ restaurant/cafe planning use required

Franchise Investment: £300,000+ Inclusive, The breakdown is as follows:
Franchise Agreement: 10 Years + negotiable
Entry Fee: Depends on the territory
Management Service Fee (Royalty): 5% on the Gross Turnover (excl VAT)
Advertising Fee: 1% on the Gross Turnover (excl VAT)
Furniture & Equipment: approx. £250,000, but each fit out is individual to each location
(N.B Finance available from banks subject to status)
Franchisees benefit from the sales generated in the territory which is assigned to them.
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