Ladies Workout Express | Franchise Information

Ladies Workout Express Franchise Information:

About Us

• Specialized 30-minute circuit training for women
• Turnkey system with everything needed to launch and develop the business
• Over twenty years' experience with more than 400 clubs worldwide
• Extensive training and support
• Brand name recognition with the second largest chain of women’s fitness clubs

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For over 20 years Lady of America Franchise Corporation has been known as an innovator in the constantly evolving business of women’s fitness. With over 400 clubs worldwide, we are the second largest chain of women’s fitness clubs. Our clubs provide a dynamic and supportive environment to thousands of women who want to work on their fitness and lifestyle goals. LOA Fitness for Women clubs and Ladies Workout Express clubs are different from other fitness franchises in that both clubs offer specialized circuit training equipment in addition to other standard club amenities. Our members have the opportunity to improve and maintain their fitness levels in a variety of ways while enjoying the company and support of other women.

Ladies Workout Express provides a business format franchise in which the package content delivers to the Franchisee everything that is needed to launch and develop the business. The essential elements of the package include:

Premises – Selection and Approval

We provide you with the premises criteria with respect to our requirements for suitable site location and demographics. We then visit the site to approve that it satisfactorily complies with the Ladies Workout Express requirements.

There is a five day comprehensive training programme at the corporate Headquarters in Fort Lauderdale, Florida. This covers all aspects of the business method. It embraces everything from implementing the marketing strategy to ensuring satisfactory membership sign-ups and delivery of the services which produces good repeat and referral business. The package excludes travel and accommodation costs. This initial training in the USA is followed by one week of further supplementary training at a Ladies Workout Express gym in the UK. This provides the opportunity to build relationships with the UK team and become competent in the operational method as implemented in the UK and Ireland.

A full complement of the Ladies Workout Express package includes: Business Cards, Administration Forms, Contracts, Pitch Book (presentation folder)

The Launch Programme has been devised to help the Franchisee effectively launch the business at the location. It will involve an initial advertising programme, supply of posters, press releases, flyer distribution and one week of hands-on help pre-opening and during opening to ensure that the business is effectively launched with the sale of memberships from day one. In the pre-opening phase, the gym will be set up internally to the Ladies Workout Express blueprint. Appointments will be pre-booked and, within the launch programme, new prospective members will be met and memberships sold.

This provides the specialised hydraulic equipment for 24 stations with provision of blue-print as to how exactly the individual items are to be located. The Ladies Workout Express equipment is ‘state of the art’, high quality and at the cutting edge of developments in the sector. The combination of equipment items ensures that the Ladies Workout Express Franchisee is providing members with the very best in design and function to ensure results in terms of improved fitness when the programme is followed.

This documents the Ladies Workout Express know-how for all aspects of the operational method. It is the intellectual property of Ladies Workout Express and loaned to the Franchisee for the duration of the franchise contract.

The Franchisee is granted the right to trade under the Ladies Workout Express corporate identity and enjoy all the benefits of belonging to the ‘family’ of Ladies Workout Express Franchisees.