The Snippet | Franchise Information

Our Offering

• FREE weekly publication targeted to local markets
• Professionally written and upbeat copy
• Comprehensive training and support for franchisees, with an online ad design and franchisee management facility
• Flexibility of a home based part time or full time business
• Low entry cost with a fast return on investment

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The Snippet is about Running a Unique, 4-Page Upbeat and Fun Publication

Can you: Build relationships with local businesses?

This is NOT a home-based publishing business. We provide all the editorial, printing and design aspect of the business. A single territory of The Snippet, once established, can be run on an extremely part-time basis (one day a week). Alternatively, by investing in additional territories, this can be a highly lucrative full time or even managed business. We can show you how you can present the advertising opportunity to 20+ different local business's in an hour and a half meeting.

Although printed and distributed weekly, advertisers pay for 13 week blocks with money paid upfront. Once up and running, this is a lovely business to maintain based upon good relationships with your distributors and advertisers:

• You only need to sell 28 adverts initially for the first quarter
• High Repeat Business - the current renewal rate is 60% (17 advertisers) which only leaves 11 adverts to sell 4 times a year
• Some of our advertisers are in their 3rd year of advertising

Are you looking for:

Full Flexibility of a home-based part-time or full time business

An alternative cash flow channel to run alongside another business

Low entry cost with a fast return on investment

Earning potential of £40k + per annum (Part-time) and over £100k (Full Time)

An upbeat established brand with a great reputation

Compare the ease of selling exclusive, high visibility, flexible and affordable advertising in The Snippet to selling advertising for any other franchise mediums be it local marketing websites, community magazines or local directories.

The Snippet is a free weekly publication that is distributed to coffee shops, cafés, restaurants, hairdressers, business centres, actually anywhere that people wait. It operates on a local basis and is unique in many respects.

1. The Snippet is a unique publication specifically designed to offer small and medium sized local businesses a way to reach new customers and remind existing customers why they should come back again. By placing ads within an environment where there is little, if any, other advertising 'noise' – cafés, coffee shops, restaurants and bars - advertisers can reach a captive audience (waiting for friends, dining alone, waiting for an order to come, waiting to be served…); there's no better time to get people to see and read ads.
2. The Snippet offers exclusive advertising. In an increasingly competitive world this gives advertisers the chance to get ahead by being the only business in their category to advertise. Advertisers can maintain this competitive advantage for as long as they continue to advertise in The Snippet as they will always have first refusal on that space.
3. The offer/promotion can be changed on a weekly basis at no extra charge.
4. The Snippet offers high visibility to advertisers. With just 28 ads and a small amount of editorial written in 'bite sized' chunks, the ads have strong visibility and are an integral part of The Snippet, not just an 'add-on'.
5. The Snippet is free to consumers and affordable to advertisers. Businesses sign for a minimum of 13 weeks meaning that an ad will be noticed by readers who regularly visit cafés in their local area, its content will be absorbed and they will retain a residual awareness of the advertiser as a credible company when they come to need their goods or services.
6. In The Snippet all advertisers are equal. The Snippet changes each ad's position each week. This means that, during the 13 week or longer advertising cycle, each advertiser will have the chance to appear on the front page, back page and inside spread. In fact, since The Snippet only carries 28 ads, has four pages and is a short read, there is no 'bad' position for an advert.
7. The Snippet is a publication that people pick up voluntarily and want to read, not one that is thrust through their letterboxes unsolicited! Its content is fun, witty and intriguing and people come back to it week after week for their own reasons, whether they like horoscopes, recipes, jokes or the gadget reviews. The Snippet's readers generally live, work and shop in the immediate area; just the people advertisers want to attract.
8. Consumers generally prefer to 'buy local' as there's little point in travelling for something you can buy just around the corner. Small and medium sized businesses rely on this fact and it makes no sense for them to waste money on advertising coverage that reaches far beyond their immediate area. The Snippet is closely targeted in the locality.

Having been independently assessed, it is safe to say that The Snippet offers one of the most attractive business opportunities in the UK when comparing the investment with the potential return and net profit. Please provide us with your details and we will be happy to send you further information…