Franchise Article

The national finalists have now been announced for the Express Newspapers Brand Builder of the Year Awards 2008 and MOLLY MAID was one of three to get through to the final stage.  This award recognises franchisors that have added value to their brands over the past 12 months. Chief Executive of MOLLY MAID Pam Bader OBE says “We are continually focusing on adding value to the MOLLY MAID brand, and we are delighted that the BFA and Express Newspapers have acknowledged our achievements by placing us in the final three for this prestigious award.”

The fantastic growth that was seen by MOLLY MAID in 2007, 15.5% increase in turnover to over £12 million, was as a result of the hard work put in by the Franchise Owners and an increase in both national and targeted local marketing activity. More and more big brands are recognizing the potential of partnering with MOLLY MAID “Working with brands such as Pampers, Fairy, Cillit Bang and Harpic to help the MOLLY MAID brand reach a national audience through large supermarkets and online retailers has provided us with the opportunity to be seen by more than 16 million consumers” Explains Pam. This achievement combined with a new consumer focused website launch in May, continued local and national PR, and local advertising achieved through flyers and the MOLLY MAID branded cars, has helped MOLLY MAID build the brand at a national and local level and add over 7000 new customers in 2007.